The Rookie Group
Johannesburg — Product Studio

We build the software the game runs on.

The Rookie Group is a product studio out of Johannesburg. Sports tech is our flagship — the same team behind Rookie also ships tools across edtech and everyday software.

See the flagshipView the portfolio
00:00:00
5 PRODUCTS · 1 STUDIO

01 — Flagship

The main clip

Sports Video Tech

V1 · SportsIn build

Rookie Sports Editor

An AI-powered video editing platform for grassroots and youth sports — built to be the central nervous system connecting camera capture, automated editing, rankings, and scouting in one pipeline. Currently refining render output ahead of public launch.

ROLEFlagship product
STATUSPre-launch, paywall pending

02 — Portfolio

Everything else we've shipped

3 tracks · 4 products

V1 · Sports
ROOKIE APP● LIVE

Rookie Mobile App

The companion app for athletes and coaches — built on FlutterFlow and Firebase, with an AI coaching chatbot rolling out in phases.

● Live · iterating
V2 · Edtech
TEACHLYNK● LIVE

TeachLynk

A tutor-matching platform connecting students and tutors through schools, built with a commission-per-booking model.

● Live · growing
V3 · Tools
CVSHAPSHAP● LIVE

CVShapShap

An AI-powered CV builder that turns a rough work history into a polished, ready-to-send CV in minutes.

● Live
KES PAGES● LIVE

KES Pages

A digital pages platform built for schools, giving them a simple, modern way to publish and manage content online.

● Live

03 — Capabilities

How we build

A

AI-native builds

Every product ships with AI woven into the core workflow, not bolted on after.

B

Video & render pipelines

Deep experience in automated video capture, editing, and rendering at scale.

C

Marketplace platforms

Two-sided products that match people to people — tutors, athletes, opportunities.

D

Investor-ready, fast

We build lean and iterate quickly, but every product is board- and investor-ready from day one.

One studio. A growing group of products.

The Rookie Group brings sports tech, edtech, and everyday software under one team and one roof.

Talk to the studio